The Marketo User Summit 2012 is coming to San Francisco!
Save $200 with early registration.
Houston, We Have Revenue
Marketing automation in action -- a view from mission control.
Forbes names Marketo a Top-30 Company in ‘America’s Most Promising Companies’ List
Marketing Metrics & Analytics
Expert advice and best practices for measuring and improving marketing's impact on revenue.
Generate, Nurture and Qualify More High Quality Sales Leads With Less Effort
Built by marketers, for marketers. Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue. But unlike other marketing automation solutions, Marketo’s delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.
Understand, Prioritize & Interact With the Best Sales Leads and Opportunities
Marketo extends insight and action to the front lines by letting sales reps send personalized email campaigns, get instant updates when prospects open email or visit the web site, and see detailed profiles of online behaviors and relevant buying signs – all from an easy-to-use, 100% native Salesforce CRM application. The result? Sales efforts are prioritized on the best leads and opportunities, more reps exceed quota, and revenue grows faster with less effort.
Measure Marketing ROI and Forecast Marketing’s Impact on Revenue
Marketo provides sophisticated yet easy-to-understand analytics to help executives plan budgets, forecast results, and demonstrate the revenue impact of every marketing interaction. Unlike traditional analytics that fail to capture the complexities of B2B marketing, Marketo provides a detailed understanding of how leads really move through revenue stages and how programs today influence pipeline and revenue tomorrow. The result? Marketing is no longer a cost center and becomes a respected part of a company’s revenue process.
Align Sales and Marketing to Boost Growth and Accelerate Revenue
Revenue generation is the most expensive function at most companies, and arguably the most inefficient. Too often, sales is accountable for revenue and marketing is viewed as a cost center, and neither function works optimally to maximize revenue performance. That’s why Marketo is a leader in Revenue Performance Management, a strategy that transforms how marketing and sales work – and work together – to optimize interactions with buyers across the revenue cycle.